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client

PPTA

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Industry

Pharma

Timeline

Jul'22 - May'23
Plasma Protein Therapeutics Association logo
Plasma Protein Therapeutics Association logo
Industry
Pharma
Timeline
Jul'22 - May'23

About the project

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SERVICES PROVIDED

/ Marketing
/ Branding
/ UX/UI Design
/ Web Development

PROJECT TEAM

Nils Franke
Felix Anstaed
Lukas Anstaed
Pilar Zamora
Carolina Loiola
Sema Sirtlan
Cristina Balta
Veronika Saburova

The Plasma Protein Therapeutics AssociatioN (PPTA) plays a vital role in the plasma industry, making plasma therapies and setting safety and quality standards for donors and patients.

Given the critical need for life-saving plasma therapies, PPTA has been reinforcing the commitment to ensuring plasma donation access and awareness. With the rebrand, the association was seeking to maximize its advocacy efforts by embracing a refreshed image aligned with its purposeful work.

Tools in use

MacBook Pro with the homepage open, placed on a dark blue flat surface.

ANALYTICS

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  • Google Analytics & Lighthouse
  • LinkedIn Campaign Manager
  • Sistrix

GRAPHIC DESIGN & MOTION

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  • Adobe Creative Cloud
  • Blender
  • Meta Spark AR

UX/UI DESIGN

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  • Figma
  • TypeForm
  • Reactflow

WEB DEVELOPMENT

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  • HTML, CSS and Jave Script
  • WebGL
  • Webflow

Throughout the project, we employed a diverse set of sophisticated tools that played a crucial role in achieving the client objectives, enhancing efficiency, and ensuring the project's success.

ANALYTICS
  • Google Analytics & Lighthouse
  • LinkedIn Campaign Manager
  • Sistrix
GRAPHIC DESIGN & MOTION
  • Adobe Creative Cloud
  • Blender
  • Meta Spark AR
UX/UI DESIGN
  • Figma
  • TypeForm
  • Reactflow
WEB DEVELOPMENT
  • HTML, CSS and Jave Script
  • WebGL
  • Webflow

branding process

Timeline indicating the branding processac
DRAG
DRAG

TYPOGRAPHY & COLORS

Image showing the Houschka Pro typography used in the project
Image showing the Nunito sans typography used in the project
Marine Blue 800
Calgar Blue 700
Marine Blue 800
Supernatural
Saffron 700
Coral 200
Buttered
Popcorn 200
Sunlight 200

SHAPES

Based on the research we have done, blood and everything related to blood and especially the donation process can be triggering for many people. Our approach is to introduce science, biology, and art altogether to create awareness of the process of plasma donation.
3D shapes of immunoglobulins.
3D shapes of immunoglobulins.
3D shapes of immunoglobulins.
3D shapes of clotting factors.
3D shapes of plasmapheresis.
3D shapes of alpha1 proteinase inhibitor.
3D shapes of red blood cells.
3D shapes of C1 esterase inhibitor.
3D shapes of water molecules.

website process

Timeline indicating the website design and implementation process
DRAG
DRAG

UX/UI DESIGN

When reinventing the brand vision for PPTA, one of our primary objectives was to design a completely new website with easier navigation, engaging content, and an intuitive user experience.

This redesign aimed to increase awareness of plasma donation, highlight lifesaving therapies, and elevate the association's profile.

The goal was to create a modern, unique, and interactive website that caters to both members and the wider public.

first section of the website on a MacBook Pro, with a light blue background.
Images of 3 sections of the website in 3 rectangles, side by side, with a light blue background.Horizontal alignment of mobile prototypes featuring pages from the PPTA website.
Smartphone standing upright on a blue background, positioned on a surface, showcasing the open homepage of the PPTA website.Two mobile prototypes placed side by side, each displaying different pages from the website.MacBook Pro showing the 3D shapes of the first section of the website. With the computer placed on a blue surface.

WEB DEVELOPMENT

Smartphone displaying the open homepage of the PPTA website.

To achieve a modern, vibrant, and user-friendly website for members and the public, we opted for Webflow due to its excellent custom code capabilities, 3D animations, and interactive features.

Our strategic approach ensured efficient management of dynamic content, supported by comprehensive documentation and client walkthroughs, alongside our professional diligence in ongoing maintenance.

CMS AND DATA INTEGRATION
  • Setting up and creating CMS collections
  • Adding all data to the website
Maintenance and support
  • Ongoing maintenance for performance and security
  • Dedicated customer support for CMS management and comprehensive documentation

MARKETING process

Timeline indicating the marketing process
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OUTCOMES

As a result of the extensive content reorganization, creation of targeted pages for different user groups, and a complete redesign in alignment with the company's vision and goals, among other key changes, we have witnessed a remarkable enhancement in the overall user experience.

But let's allow the numbers to speak for themselves:
+38%
page views
+27%
sessions
-8%
Bounce rate
Newsletter
Image from the newsletter.Image from the newsletter.
SOCIAL MEDIA
Social media post created with an illustration of 3 pillars, accompanied by the text "Three pillars of communication." With a background featuring a blue and white gradient.Post created for social media with an image of a woman hugging an elderly lady on the right, and on the left, the text "In the EU, 90,000 people rely on plasma-derived medicines to treat many rare, chronic, life-threatening conditions." With a background featuring a blue and white gradient.Post created for social media with a 3D shape of a molecule, accompanied by the text "55% of total blood volume is made up of plasma. Plasma contains water, salts, and other proteins." With a background featuring a blue and white gradient.Post created for social media, with an image of 6 children smiling at the camera on the left and on the right, the text "The EU relies for 40% on plasma from the US." With a background featuring a blue and white gradient.

CLIENT VOICE

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FARAZ KERMANI
MANAGING DIRECTOR of PPTA
/ LinkedIn
“THE YUMEDA team was able TO SUPPORT US WITH creative solutions THAT WERE IMPLEMENTED quickly and reliably”.
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