PERFORMANCE MARKETING

DANIELE

"Turning algorithms into captivating stories that resonate with the hearts and minds of your online audience."

ACADEMIC BACKGROUND

start2impact University

2021

Digital Marketing Certification

Digital Marketing Certification: Google Ads, Meta Ads, email marketing, funnel marketing.

Online

2023

Meta Buying Professional Advertiser

The highest level of accreditation that Meta recognizes in digital marketing. 

Ludwig Maximilian University

B.SC. BUSINESS ADMINISTRATION

MUNICH - 2019

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EXPERTISE & TOOLS

Competitor Analysis in Digital Ads

Analyzing the Digital Ads of the client’s competitors on Google and Meta platforms. Competitors keywords, message and creative ideas.

TOOLS:

SEMRush, Google Ads Transparency Center, Meta Ads Library, Figma, Google Analytics 4

Digital Ads campaigns ideation and set-up

Setting up advertising campaigns for our clients, set-up of the tracking tools.

TOOLS:

Google Ads, Meta Business Manager, LinkedIn Advertisement

SEO Audit - Website indexation - Technical, On-Page SEO

Analysis of the SEO performance of client’s websites and ideation of the strategy to improve the results.

TOOLS:

Webflow, Wordpress, Google Search Console, SEMRush, Google Tag Manager, Google Analytics 4, Screaming Frog SEO Spider

INSIGHTS ABOUT ME

PERSONAL INTERESTS:
Traveling, sports (cycling, hockey), geography, card games.
WHAT DRIVES ME:
My curiosity and my willingness to learn guides me to deepening my view and expanding my skill set.
tHE VALUES THAT MOST REPRESENT ME:
Curiosity, determination, passion, critical thinking, problem solving.
FOR ME YUMEDA IS:
A group of young people, guided by passion and drive, working towards the same goal: providing our clients with excellent results.

PROJECT INVOLVEMENT

projects

Otto Keller

  • Paid campaign ideation for Meta and Google
  • Budget allocation
  • Campaign technical set-up
  • Monthly reports of KPIs

PPTA

  • SEO Audit
  • SEO website optimization
  • Set-up of paid digital marketing campaigns on Meta & Google
  • Translation of the website in Italian

Adon Health

  • Research on German advertising regulations for Healthcare products
  • Social media and search engines regulations for the advertisement of Healthcare products.
  • Creation of a Digital Marketing strategy following the regulations
  • Keyword research for content creation

MY FAVOURITE VIBES