PERFORMANCE MARKETING

GYÖRGY

"Data fuels the engine, strategy steers the course, and marketing drives the journey."

ACADEMIC BACKGROUND

Bachelor's degree in International Economics

Budapest - 2020

Bachelor's degree in International Economics

Budapest University of Technology and Economics

Budapest - 2022

Master's degree in Marketing

Eötvös Loránd University

Budapest - 2023

Master's degree in Finance

Ludwig Maximilian University

B.SC. BUSINESS ADMINISTRATION

MUNICH - 2019

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EXPERTISE & TOOLS

Performance Marketing Strategy

Ads research - Competitor analysis - End-to-end ads strategy - Measurement - User behavior analysis

TOOLS:

SEMRush, Google Advertisement Products, Meta Ads Library, Figma, Google Analytics 4, Hotjar

Performance Marketing Implementation

Ads account setup - Ads creation - Tracking implementation - Reporting

TOOLS:

Google Ads, Meta Business Manager, LinkedIn Advertisement

SEO Audit and Operations

SEO Audit - Website indexation - Technical, On-Page SEO

TOOLS:

Webflow, Wordpress, Google Search Console, SEMRush, Google Tag Manager, Google Analytics 4, Hotjar

INSIGHTS ABOUT ME

PERSONAL INTERESTS:
In addition to delving deeper into understanding companies in my work, I have a passion for sports in all its forms. Engaging in activities that motivate and challenge me, while offering a sense of accomplishment, is among life's most significant pursuits for me. I have a keen interest in both endurance sports and strength training. And when the opportunity arises, I enjoy watching Formula 1 and NBA games.
WHAT DRIVES ME:
Really hard to define because many things can drive me, depending on circumstances. If I had to choose one universal motivation that drives me, I would choose the word exploration. Exploration and discovery create for me a sense of everyday interest to understand new problems and new challenges.
tHE VALUES THAT MOST REPRESENT ME:
Adaptability, Excellence driven, Trustworthiness, Curiosity
FOR ME YUMEDA IS:
For me, Yumeda is a group of like-minded people with different opinions but the same goal. With different perspectives driven by one goal, it makes us a highly effective team that can help companies, people, and teams achieve their goals.

PROJECT INVOLVEMENT

projects

PPTA

  • SEO Audit and setup 
  • Keyword research and competitor analysis 
  • Advertisement strategy creation and implementation on Meta, Google and on LinkedIn. 
  • Campaign adjustments and monthly reporting. 

XTRAFIT

  • Keyword research and competitor analysis 
  • Monthly reporting
  • Advertisement strategy creation
  • Monthly regular and event specific campaign implementation on Google and on Meta
  • Deep-dive research into the LinkedIn advertisement for Fitness companies
  • User analysis research based on GA4, Hotjar and Meta
  • Campaign performance monitoring and experimentations, like A/B testing

Adon-Health

  • Keyword research and competitor analysis 
  • Monthly reporting
  • End-to-end advertisement strategy creation 
  • Deep-dive into the understanding of the health care regulations in online advertisement
  • Advertisement implementation on Meta, LinkedIn and Google
  • SEO setup of the website

MY FAVOURITE VIBES

This playlist is perfect for relaxation and to clear my mind, but also gives me a sense of joy when I listen to this playlist.