PERFORMANCE MARKETING
GYÖRGY
"Data fuels the engine, strategy steers the course, and marketing drives the journey."

ACADEMIC BACKGROUND
Bachelor's degree in International Economics
Budapest - 2020Bachelor's degree in International Economics
Budapest University of Technology and Economics
Budapest - 2022Master's degree in Marketing
Eötvös Loránd University
Budapest - 2023Master's degree in Finance
Ludwig Maximilian University
B.SC. BUSINESS ADMINISTRATION
MUNICH - 2019
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EXPERTISE & TOOLS
Performance Marketing Strategy
Ads research - Competitor analysis - End-to-end ads strategy - Measurement - User behavior analysis
TOOLS:
SEMRush, Google Advertisement Products, Meta Ads Library, Figma, Google Analytics 4, Hotjar
Performance Marketing Implementation
Ads account setup - Ads creation - Tracking implementation - Reporting
TOOLS:
Google Ads, Meta Business Manager, LinkedIn Advertisement
SEO Audit and Operations
SEO Audit - Website indexation - Technical, On-Page SEO
TOOLS:
Webflow, Wordpress, Google Search Console, SEMRush, Google Tag Manager, Google Analytics 4, Hotjar
INSIGHTS ABOUT ME

PERSONAL INTERESTS:
In addition to delving deeper into understanding companies in my work, I have a passion for sports in all its forms. Engaging in activities that motivate and challenge me, while offering a sense of accomplishment, is among life's most significant pursuits for me. I have a keen interest in both endurance sports and strength training. And when the opportunity arises, I enjoy watching Formula 1 and NBA games.
WHAT DRIVES ME:
Really hard to define because many things can drive me, depending on circumstances. If I had to choose one universal motivation that drives me, I would choose the word exploration. Exploration and discovery create for me a sense of everyday interest to understand new problems and new challenges.
tHE VALUES THAT MOST REPRESENT ME:
Adaptability, Excellence driven, Trustworthiness, Curiosity
FOR ME YUMEDA IS:
For me, Yumeda is a group of like-minded people with different opinions but the same goal. With different perspectives driven by one goal, it makes us a highly effective team that can help companies, people, and teams achieve their goals.
PPTA
- SEO Audit and setup
- Keyword research and competitor analysis
- Advertisement strategy creation and implementation on Meta, Google and on LinkedIn.
- Campaign adjustments and monthly reporting.
XTRAFIT
- Keyword research and competitor analysis
- Monthly reporting
- Advertisement strategy creation
- Monthly regular and event specific campaign implementation on Google and on Meta
- Deep-dive research into the LinkedIn advertisement for Fitness companies
- User analysis research based on GA4, Hotjar and Meta
- Campaign performance monitoring and experimentations, like A/B testing
Adon-Health
- Keyword research and competitor analysis
- Monthly reporting
- End-to-end advertisement strategy creation
- Deep-dive into the understanding of the health care regulations in online advertisement
- Advertisement implementation on Meta, LinkedIn and Google
- SEO setup of the website
MY FAVOURITE VIBES
This playlist is perfect for relaxation and to clear my mind, but also gives me a sense of joy when I listen to this playlist.
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